July 19, 2019
501 W. Cesar E. Chavez Blvd
San Antonio, TX 78207
An introduction to User Generated Content Marketing
Friday, July 19, 2019
User Generated Content is all about leveraging the best community content to build trust. The world's top brands use their customers as creators, brand ambassadors, and influencers; and now you can too. Users create content for a variety of reasons: whether it’s to share their experience, build a connection with like-minded people, or a chance of winning something.
The beauty of User Generated Content is that users run the show, while marketers don’t have to empty their pockets on campaigns that may or may not perform well.
This session will cover:
What is user generated content?
How to leverage your users to create real, authentic content.
The basic legalities of using User Generated Content and how to obtain rights.
Ways to kick start your User Generated Content strategy.
Workshop is instructed by S. David Ramirez.